For the italian preview of the 2014 Mercedes S-class we have realized a videomapping recalling the concept of elegance and innovation. Into a futuristic environment, you can observe the evolution of the technological innovations introduced by the S-class over the years and then the ones presented with the last version. Finally, you can follow the car across a wireframed landscape up to the endless galaxy

Long Version @

Creative Direction: Mariano Leotta
Art/Motion Graphics: Stefano Polli, Andrea Gallo (Sugodesign)
Sound Design: Giorgio Maccarinetlli (Futuro)
Projection Design: Emanuele Foti
Video Doc: Giulio Tonincelli

Glulab’s tasks: technical direction, media server operator